🧩 Course Description

In today’s attention-driven digital economy, short-form videos and influencer marketing are rewriting the rules of brand communication, consumer behavior, and digital commerce. This module dives deep into how platforms like TikTok, Instagram Reels, and YouTube Shorts have become the new frontline for storytelling, engagement, and conversion.

Students will explore how social media is evolving into a commerce ecosystem, where content, community, and checkout converge — enabling brands to sell directly within apps through shoppable posts, live shopping, and creator collaborations. The course also examines the transformation of influencer marketing, from mega-celebrity endorsements to the rise of micro, nano, and even AI-powered influencers that drive authenticity and niche appeal.

By combining strategy, psychology, and data insights, this module equips MBA students with the understanding and tools to design, evaluate, and manage digital campaigns that resonate with modern consumers and deliver measurable ROI.

🎯 Learning Outcomes

By the end of this module, participants will be able to:

1. Explain the rise and strategic importance of short-form video in digital marketing.

2. Identify opportunities in social commerce and design end-to-end “content-to-conversion” journeys.

3. Evaluate the effectiveness of influencer marketing across different tiers (micro, nano, AI).

4. Develop frameworks to measure engagement, conversion, and brand impact.

5. Critically analyze case studies of brands leveraging TikTok, Reels, and live shopping.

🧠 Who Should Attend

• MBA students specializing in Marketing, Strategy, or Entrepreneurship

• Early-career marketers and digital enthusiasts

• Business leaders seeking to understand modern consumer engagement models

In today’s competitive business landscape, understanding your market, customers, and competitors is essential for making informed decisions. Market Research Tools and Techniques is a practical course designed to equip participants with the skills to gather, analyze, and interpret market data effectively. Through real-world examples, interactive activities, and hands-on exposure to modern research tools, participants will learn how to design research plans, collect accurate data, and extract actionable insights that drive business growth.

From choosing the right research methodology to leveraging digital tools for surveys, analytics, and competitor tracking, this course blends theory with practical application, preparing learners to conduct research that supports strategic decision-making.

Who Should Join:

• Marketing professionals seeking to sharpen their research skills

• Entrepreneurs and startup founders wanting to understand their target market

• Business development managers aiming to identify new opportunities

• Product managers and brand managers who need insights for product launches

• Students or professionals looking to build a career in marketing, business analysis, or consulting

Key Benefits:

• Gain a clear understanding of different types of market research (qualitative & quantitative)

• Learn to use popular tools like Google Trends, SurveyMonkey, SEMrush, SimilarWeb, and more

• Develop skills to design surveys, conduct interviews, and interpret analytics data

• Learn to segment audiences and assess market potential accurately

• Build confidence in presenting research findings to stakeholders and decision-makers

Next Learning Step:
After completing Market Research Tools and Techniques, participants can further enhance their expertise by exploring:

• Digital Marketing Analytics – for deeper online marketing performance measurement

• Consumer Behavior Analysis – to understand psychological and behavioral buying triggers

• Data Visualization and Storytelling – to communicate research findings more effectively

• Advanced Business Analytics – for predictive modeling and trend forecasting

The course is conducted by Mr Xin Khai Ng

Pricing is more than just numbers — it’s a strategy that can make or break your business. In this course, you’ll learn how to set the right price for your product or service based on value, cost, competition, and customer psychology. Whether you’re launching a startup, running a small business, or offering freelance services, this course will guide you through proven pricing models, common mistakes to avoid, and how to adjust prices for profit and growth.

Who is this course for?

• Startup founders and entrepreneurs

• Small business owners

• Freelancers and consultants

• Marketing and sales professionals

• Anyone responsible for setting or reviewing product/service prices

What you will learn:

• Different pricing strategies (cost-based, value-based, competitive pricing, etc.)

• How to calculate the true cost of a product or service

• Understanding customer perception and willingness to pay

• How to test and adjust prices for better results

• Tips to avoid underpricing or overpricing

By the end of this course, you'll be equipped with the tools and confidence to make informed pricing decisions that boost profitability and customer satisfaction.