Pricing is more than just numbers — it’s a strategy that can make or break your business. In this course, you’ll learn how to set the right price for your product or service based on value, cost, competition, and customer psychology. Whether you’re launching a startup, running a small business, or offering freelance services, this course will guide you through proven pricing models, common mistakes to avoid, and how to adjust prices for profit and growth.
Who is this course for?
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Startup founders and entrepreneurs
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Small business owners
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Freelancers and consultants
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Marketing and sales professionals
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Anyone responsible for setting or reviewing product/service prices
What you will learn:
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Different pricing strategies (cost-based, value-based, competitive pricing, etc.)
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How to calculate the true cost of a product or service
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Understanding customer perception and willingness to pay
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How to test and adjust prices for better results
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Tips to avoid underpricing or overpricing
By the end of this course, you'll be equipped with the tools and confidence to make informed pricing decisions that boost profitability and customer satisfaction.
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