Available courses

Digital Marketing and Its Scope

Course Title:

Digital Marketing and Its Scope

Course Description:

Step into the dynamic world of digital marketing and discover how it shapes today’s business landscape. This introductory course provides a comprehensive overview of digital marketing fundamentals, tools, and strategies, along with insights into its vast and evolving scope across industries.

Participants will explore key digital marketing channels such as SEO, social media, email marketing, content marketing, PPC advertising, and analytics. You’ll also learn about emerging trends, career opportunities, and how digital marketing drives customer engagement and business growth globally.

Whether you’re a student, professional, or entrepreneur, this course will equip you with a clear understanding of digital marketing’s impact and the skills to begin or advance your journey in this exciting field.

What You Will Learn:

  • Fundamentals and key concepts of digital marketing

  • Overview of major digital marketing channels and tools

  • How digital marketing influences consumer behavior and business success

  • Current trends and emerging technologies in digital marketing

  • Career opportunities and roles within the digital marketing ecosystem

  • Building a foundation for further specialization in digital marketing

Who Should Enroll:

  • Beginners interested in digital marketing

  • Students and career changers exploring marketing careers

  • Business owners wanting to leverage digital marketing

  • Professionals seeking to understand digital marketing scope and opportunities

Content Strategy

Course Title:

Content Strategy

Course Description:

In today’s digital landscape, content is more than just words—it's a strategic asset that drives engagement, builds trust, and converts audiences into customers. The Content Strategy course is designed to equip marketers, content creators, and business professionals with the knowledge and tools to plan, create, distribute, and manage impactful content across various digital channels.

This course covers the full content lifecycle—from audience research and goal setting to editorial planning, content creation, SEO optimization, and performance analysis. Learn how to align content with business objectives, build a consistent brand voice, and craft compelling messages that resonate with your target audience.

By the end of the course, you’ll be able to develop and execute a content strategy that delivers measurable results and supports long-term digital growth.

What You Will Learn:

  • Foundations of content strategy and its role in digital marketing

  • Defining audience personas and setting content goals

  • Creating content calendars and editorial workflows

  • SEO-friendly content planning and writing

  • Multichannel distribution and promotion techniques

  • Measuring content performance with key metrics and tools

  • Tools and templates for managing content efficiently

Who Should Enroll:

  • Digital marketers and content creators

  • Business owners and brand managers

  • Communication and media professionals

  • Anyone interested in mastering strategic content planning

Common eCommerce Platforms

Course Title:

Common eCommerce Platforms

Course Description:

Dive into the world of digital commerce with this comprehensive course on Common eCommerce Platforms. Designed for entrepreneurs, marketers, and aspiring eCommerce professionals, this course provides an in-depth overview of the most widely used eCommerce platforms such as Shopify, WooCommerce, Magento, Wix, and BigCommerce.

Participants will learn how to evaluate, compare, and choose the right platform based on business needs, budget, and scalability. The course covers key features, pricing structures, customization options, and integrations that each platform offers. By the end, you'll be able to confidently recommend or work with these platforms, whether you're launching a new online store or optimizing an existing one.

What You Will Learn:

  • Overview and comparison of major eCommerce platforms

  • Setting up stores on platforms like Shopify, WooCommerce, and Wix

  • Understanding platform-specific features, pros and cons

  • Managing products, payments, shipping, and analytics

  • Customization and third-party app integrations

  • Key considerations for scalability, SEO, and user experience

Who Should Enroll:

  • Entrepreneurs and small business owners

  • Marketing and sales professionals

  • Web developers and designers

  • Anyone exploring a career in eCommerce

Web Site Development & Maintenance

Course Title:

Website Development & Maintenance

Course Description:

Build a strong foundation in website development and maintenance with this practical, hands-on course designed for beginners and aspiring web developers. Whether you're looking to launch your own website, support a business online, or kickstart a career in web development, this course will equip you with the essential skills needed to create, manage, and maintain professional and responsive websites.

Participants will explore the core technologies behind modern websites, including HTML, CSS, JavaScript, and popular Content Management Systems (CMS) such as WordPress. You’ll also learn best practices for website performance, SEO, mobile responsiveness, security, and ongoing maintenance—ensuring your website remains up-to-date, functional, and user-friendly.

By the end of the course, you will have built a complete website and developed the skills to keep it running smoothly, troubleshoot issues, and optimize it for performance and visibility.

What You Will Learn:

  • Fundamentals of web design and development (HTML, CSS, JavaScript)

  • Working with CMS platforms like WordPress

  • Creating responsive and mobile-friendly websites

  • Managing web hosting and domain setup

  • Website optimization (speed, SEO, and user experience)

  • Basic security and backup strategies

  • Routine maintenance tasks and content updates

Who Should Enroll:

  • Beginners with no prior coding experience

  • Small business owners or entrepreneurs

  • Marketing professionals managing web content

  • Students or career changers exploring web development