In today’s competitive business landscape, understanding your market, customers, and competitors is essential for making informed decisions. Market Research Tools and Techniques is a practical course designed to equip participants with the skills to gather, analyze, and interpret market data effectively. Through real-world examples, interactive activities, and hands-on exposure to modern research tools, participants will learn how to design research plans, collect accurate data, and extract actionable insights that drive business growth.
From choosing the right research methodology to leveraging digital tools for surveys, analytics, and competitor tracking, this course blends theory with practical application, preparing learners to conduct research that supports strategic decision-making.
Who Should Join:
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Marketing professionals seeking to sharpen their research skills
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Entrepreneurs and startup founders wanting to understand their target market
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Business development managers aiming to identify new opportunities
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Product managers and brand managers who need insights for product launches
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Students or professionals looking to build a career in marketing, business analysis, or consulting
Key Benefits:
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Gain a clear understanding of different types of market research (qualitative & quantitative)
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Learn to use popular tools like Google Trends, SurveyMonkey, SEMrush, SimilarWeb, and more
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Develop skills to design surveys, conduct interviews, and interpret analytics data
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Learn to segment audiences and assess market potential accurately
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Build confidence in presenting research findings to stakeholders and decision-makers
Next Learning Step:
After completing Market Research Tools and Techniques, participants can further enhance their expertise by exploring:
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Digital Marketing Analytics – for deeper online marketing performance measurement
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Consumer Behavior Analysis – to understand psychological and behavioral buying triggers
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Data Visualization and Storytelling – to communicate research findings more effectively
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Advanced Business Analytics – for predictive modeling and trend forecasting
The course is conducted by Mr Xin Khai Ng
